Advertising Principles and Practice
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Advertising Principles and Practice
Description
Basics of Advertising * Introduction to Advertising * Role of Advertising in Marketing Mix * Advertising as a Communication Tool
Publisher | S Chand & Company |
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Publication date | 1 Aug 2012 |
Language | English |
Package Dimensions | 21.4 x 14.9 x 1.9 cm |
Book length | 432 |
ISBN-10 | 812194001X |
ISBN-13 | 978-8121940016 |
Best Sellers Rank | 135879 |
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